Gathering first-hand feedback from customers to ensure organisations are meeting expectations and delighting customers at all touchpoints

Providing insights into brand awareness, perceptions and associated values, to develop relevantly differentiated brands in increasingly cluttered markets

Benchmarking on-going performance of an organisation, and its competitors’, in ever more rapidly changing markets to ensure competitive edge is maintained

Gaining insights into awareness, perception, impact and interpretation of existing and new advertising concepts to connect with increasingly marketing-savvy target audiences

Sourcing audience opinion and perceptions to support PR activities with stories and editorial creatively fuelled by insight and underpinned by robust facts and stats.

Evaluating the impacts achieved by marketing campaigns and communications activities in meeting objectives and delivering anticipated outcomes (to refine and enhance future performance)

With a researchers instinct and skills, we can assist you in gathering contextual information relating to a wealth of themes within history, academia, publishing or other topics of special interest.

Ensuring that employees are given the opportunity to have their say in realising their own ambitions and are fully engaged in achieving their organisation’s objectives

​Understanding fundamental customer drivers of satisfaction, motivations to purchase, applications and expectations for new product and service development

Understanding people’s attitudes towards, and perceptions of ideas, concepts, products, services, organisations, brands and beyond

Exploring prospective customer receptivity to new products and business ideas; and providing evidence of market potential (such as for investment or funding purposes)

Engaging with the general public and/or specific audience groups in respect to perception, opinion and perceived impacts relating to public of privately funded plans and actions

Customers and stakeholders have ever greater expectations to participate in the processes of brand and product development, requiring creative engagement of audiences to garner participation and feedback.

Our research skills can help with non-commercial quests too, such as genealogical, and family tree research where our information gathering skills and experience can unravel mysteries and maybe reveal hidden treasures!

Understanding and leveraging the frequently complex interplay of stakeholder perspectives upon organisational performance and reputation

Grass roots feedback on the actual customer experience at point of service or product delivery - extending across all ‘customer’ touchpoints with an organisation and its brand

Understanding people’s motivations and behaviours towards ideas, concepts, products, services, organisations, brands and beyond

Profiling and analysis to segment audiences into meaningful collective communities for effective marketing, service delivery and business planning purposes

Prospective customer or client profiling and contact data sourcing, data cleansing or database development for cost-effective direct marketing or sales campaigns

Our primary and secondary research skills can be engaged to gather context and feedback for architectural, heritage conservation, environmental sustainability and many other purposes requring wide stakeholder feedback.

Bespoke assignments to support clients with specific elements of a wider research process such as questionnaire design, recruitment, data capture or analysis