If you are looking for inspiration and support with marketing and business planning, we can tailor our consultancy according to your needs, whether in conjunction with underpinning market research, or standalone.

 

We have a particular focus on marketing communications, and marketing planning; and if you’ve a mind for audience segmentation, marketing persona, concept development, NPD, campaign planning, customer satisfaction, impact evaluation, ROI et al., then we’re on the same page!

 

And we've a particular sympatico with start-ups and SMEs, so if you are looking for business planning support with respect to a start-up or small business then tap into our expertise, and the benefit of our network, enriched with experience from business advisor contracts with New Anglia Growth Hub and Mid-Anglia Enterprise Agency (MENTA), focussing on small business start-up and growth in the East of England.

 

With a blend of pragmatic marketing skills and experience, forged over a 30-year span on the frontline of marketing communications and marketing planning, and in support of organisations from micro to multinational, brands from narrow niches to household names, and on scales local to international, we’ve much value-add to offer to support you.

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Above all else, we aim to help clients achieve the greatest marketing impact possible by championing:

• realistic and achievable plans

• customer understanding and focus

• monitoring clear measurable objectives

• tracking brand performance

• leveraging insight to differentiate

• testing-and-learning to refine

• evidence to underpin decision-making